I build brands, shape digital experiences and lead creative teams. My work connects strategic thinking with design that makes complex ideas clear.
Brand & Digital Design / Creative LeadershipI start with the people the work needs to reach. Research, clear information and a considered user journey give creative decisions a purpose.
I connect identity, content and design across websites, campaigns and communications, so the brand holds together wherever people encounter it.
I work with creative teams, executives, developers and production partners to carry the idea through to launch, with attention to quality, accessibility and detail.
Directed the Hamilton Health Sciences Foundation website redesign, connecting information architecture, content strategy, accessibility and donor storytelling.
Led Lawrie Insurance Group’s rebrand and digital strategy, bringing visual identity, messaging and customer communications into a unified brand system.
Helped launch Bluenotes’ first e-commerce platform and developed campaigns across digital, retail, advertising and in-store experiences.
The disciplines I bring together as a creative director, designer and collaborator.
I develop integrated campaigns across digital, print, social, events and donor communications. My role connects the central idea with art direction and production, giving each piece a clear place in the wider story.
I lead website projects from information architecture and content strategy through user experience, design and launch. My experience includes healthcare fundraising, insurance and retail, where clear navigation and accessible content matter as much as the visual design.
I translate an organization’s strategy into a visual identity, messaging framework and practical design system. I have led rebrands and developed standards that help teams maintain consistency across customer, employee and public communications.
I shape stories across websites, video, social media and organizational communications. I work with subject matter experts and creative teams to make complex healthcare, insurance and organizational information engaging and accessible.
I direct photography, video and creative production for campaigns, retail brands and nonprofit organizations. My experience includes coordinating creative teams and production partners while keeping the work consistent across digital, print and physical environments.
Explore a selection of brand identities, websites, campaigns and creative production.
Explore the WorkSet a clear creative direction rooted in audience needs, organizational goals and brand strategy.
Stay close to the work through concept development, design, critique and production.
Build and mentor multidisciplinary teams with clear standards, thoughtful feedback and room to develop.
Bring executives, marketers, developers and creative partners together around a shared direction.
My career spans creative direction, marketing leadership, design and teaching. Read an overview of my roles and education below.
Selected projects across brand identity, websites, campaigns, print, apparel and production. Together, they reflect the range of my design practice and creative direction.
For a conversation about a creative leadership role, a collaboration or a project in this portfolio, get in touch.
A career in creative direction, brand development, digital experiences and design education.
Directed the Foundation’s website redesign, including information architecture, user experience, content strategy and accessibility. Led brand standards, integrated storytelling and collaboration across fundraising, clinical and creative teams.
Developed courses, workshops and critiques in graphic design, branding, digital imaging and interactive media. Mentored students in concept development, presentation, portfolio building and professional practice.
Led the organization’s rebrand, website strategy and marketing communications. Developed a consistent identity and messaging system, simplifying complex insurance information across digital and customer communications.
Directed brand development, campaigns, photography, video and digital experiences for retail brands and nonprofit organizations, including Just Keep Livin’. Managed multidisciplinary creative teams and retail partnerships.
Developed campaigns across digital, advertising and retail. Helped launch the company’s first e-commerce platform and contributed to a national youth mental health fundraising campaign with Kids Help Phone and Simple Plan.
Bachelor of Arts: Business Marketing and Communications.
Diploma: Digital Graphic Design.
Interested in my work or experience? Send me a note about a role, a collaboration or a project you would like to discuss.
