I lead creative teams, build brands and turn complex ideas into persuasive stories. My work spans digital experiences, executive presentations, strategic proposals and integrated campaigns.
Brand & Digital Design / Creative LeadershipI start with the people the work needs to reach. Research, clear information and a considered user journey give creative decisions a purpose.
I connect identity, content and design across websites, campaigns and communications, so the brand holds together wherever people encounter it.
I work with creative teams, executives, developers and production partners to carry the idea through to launch, with attention to quality, accessibility and detail.
Directed the Hamilton Health Sciences Foundation website redesign, connecting information architecture, content strategy, accessibility and donor storytelling.
Led Lawrie Insurance Group’s rebrand and digital strategy, bringing visual identity, messaging and customer communications into a unified brand system.
Helped launch Bluenotes’ first e-commerce platform and developed campaigns across digital, retail, advertising and in-store experiences.
The disciplines I bring together as a creative director, designer and collaborator.
I develop integrated campaigns, executive presentations and strategic proposals that connect a clear idea with persuasive storytelling. My work supports fundraising, business development and customer communications across digital, print, social and events.
I lead website projects from information architecture and content strategy through user experience, design and launch. My experience includes healthcare fundraising, insurance and retail, where clear navigation and accessible content matter as much as the visual design.
I translate an organization’s strategy into a visual identity, messaging framework and practical design system. I have led rebrands and developed standards that help teams maintain consistency across customer, employee and public communications.
I shape stories across websites, video, social media and organizational communications. I work with subject matter experts and creative teams to make complex healthcare, insurance and organizational information engaging and accessible.
I direct photography, video and creative production for campaigns, retail brands and nonprofit organizations. My experience includes coordinating creative teams and production partners while keeping the work consistent across digital, print and physical environments.
Explore a selection of brand identities, websites, campaigns and creative production.
Explore the WorkSet a clear creative direction rooted in audience needs, organizational goals and brand strategy.
Stay close to the work through concept development, design, critique and production.
Build and mentor multidisciplinary teams with clear standards, thoughtful feedback and room to develop.
Bring executives, marketers, developers and creative partners together around a shared direction.
My career spans creative direction, marketing leadership, design and teaching. Read an overview of my roles and education below.
Selected projects across brand identity, websites, campaigns, print, apparel and production. Together, they reflect the range of my design practice and creative direction.
For a conversation about a creative leadership role, a collaboration or a project in this portfolio, get in touch.
Creative services leadership, proposal development, brand strategy and digital experience, supported by consulting and design education.
Download Résumé (PDF) View LinkedIn Profile
2024 to Present
Advise executive leadership on website redevelopment, digital strategy, content governance and member communications. Work with subject specialists and technology vendors to connect business objectives, member needs and the brand experience.
February 2025 to June 2026
Led multidisciplinary creative services across campaigns, digital platforms and fundraising communications. Developed strategic proposals and executive presentations, directed the website redevelopment, and established creative governance, editorial standards and production workflows.
June 2024 to Present
Develop and deliver courses in graphic design, digital imaging, marketing communications and interactive media. Mentor emerging designers and integrate AI, branding and strategic storytelling into industry-focused learning.
2016 to 2025
Led the organization’s rebrand and strategic repositioning. Partnered with executives on presentations and growth initiatives, managed agencies and budgets, and built a collaborative creative team.
September 2013 to October 2016
Directed integrated creative work for Just Keep Livin’ and other retail and nonprofit brands. Led multidisciplinary teams, national retail partnerships, campaigns and experiential production, including an Austin City Limits fundraising event featured on Good Morning America.
June 2010 to August 2013
Helped launch the company’s first e-commerce platform and led seasonal campaign production. Designed and launched an original product line that generated over $1 million in first-year profit. Partnered with Kids Help Phone and Simple Plan on a national cause-marketing campaign.
Redeemer University: Bachelor of Arts (Commerce), graduated December 2007.
Mohawk College: Diploma in Digital Graphic Design, graduated with Honours April 2009.
Ideas behind the work
My observations on brand, customer experience and the changing business of creative work. Published on LinkedIn.
Customer experience
A look at the work customers now do for the businesses meant to serve them.
Read on LinkedInAI & agency value
If AI makes production faster, clients should see the benefit in cost, output or delivery.
Read on LinkedInBrand & trust
What happens when a promising sales conversation meets a prospect’s online research.
Read on LinkedInBring a specific creative challenge. I offer focused advice and hands-on support through Creative Consulting, alongside the work and experience in this portfolio.
$950 CAD
Get a clear second opinion before investing further in a website, brand presentation or campaign.
Advice and direction, with implementation quoted separately.
Enquire about an intensive$3,500 CAD
Turn your existing material into a clearer, more persuasive presentation or proposal.
Target delivery: seven business days from receipt of complete materials and kickoff, subject to timely feedback.
Discuss your presentation or proposalIntroductory fees in Canadian dollars, plus applicable taxes. Scope, availability and timing are confirmed before booking. For employment opportunities, use my résumé and contact form below.
For creative leadership roles, collaborations or questions about my portfolio, send me a note. For brand strategy, websites and creative services, work with me through Creative Consulting.
